SMM is part of a marketing strategy that is based on promoting a product by the way of social networks, for instance through Instagram or Facebook. During the course, professional lecturers will explain to you the fundamental principles of advancement through social networks. You'll learn how to promote your Instangram and other social networks and build an active audience that can help you to create a recognizable brand. In addition, many lectures will be devoted to the formation of a strategy. It will be the foundation of a marketing company in social media and will be aimed at promoting the product on Facebook and other social networks.
The course is aimed at entrepreneurs and ordinary users of social networks, who want to engage not only in the network of subscribers in social networks, but also to generate quality content that will promote products. You can freely manage your reputation and advertising company, and learn how to avoid the most common mistakes.
The courses of our Science Park are aimed at the practical application of knowledge, therefore we will teach you:
- the correct positioning of the brand;
- development of strategy for promotion in social media;
- analysis of competitors strategy;
- determining the target audience and submitting the correct targeting advertisement;
- generation of content based on the analysis;
Our course is divided into several parts, to improve perceptions. Therefore, in the first part of the training, you will study the theoretical knowledge associated with the formation of the semantic core. Then there is a process for familiarizing with social networks. Teachers will teach you to create business pages on Facebook and Instagram sites, which are the most popular social networks at the moment.
1. Formation of the UTP.
5. Tools for SM Smarter.
1. Instagram Nuances.
2. Anti BAN.
3. Tools for mastophola.
1. Model AIDA.
2. The text that sells.
4. Test (practice).
1. Garden of Eden for SMM (detailed analysis of tools for Instagram, Facebook, Twitter, Linkedin, Gmail).
1. Formation of the project.
2. Company analysis.
3. Competitors analysis.
5. A budget miscalculation.
Work with popular social networks You will learn how to properly distribute the budget, get free logins in Instagram, learn algorithms for targeting ads in various social networks and the main content requirements.