Digital marketing is the use of all possible digital means to attract customers, brand promotion, etc. These channels can be SEO, SMM, Email, PPC and others.
Digital marketing is required for:
Attracting customers to online business (online shopping, online education, various services)
Increasing offline sales;
Traditional and online marketers.
You need to take courses for several reasons. Many will be right if they say that most of the information is on the Internet. So it is true. But in courses this information is given in a structured form, using an example. During the training you will be shown how to use all this in practice.
What it consists of, main concepts, terms, basis.
SEO - website optimization for search engines
PPC - contextual advertising (for money) in search engines and other sites
Email - sending letters to clients and not only
SMM - creation and work + advertising with all social networks
Video Production - creating video content and launching video ads
Who creates the sites, who monitors the work, how the content is made, the content of the site.
What is a CMS and what does it eat)
How is a site audit conducted, what ranking factors are there in SEO, the structure of ranking factors
Webmaster Google (Search Console)
Open SEO Stats
Types of reports, what to focus on, report structure:
What has been done in the last month ?;
Monthly tracking of indicators;
Content development and landing page optimization;
Key Visibility Rating;
Next month action plan.
Types of links, working with exchanges, how is the purchase of links and compiling a link kernel.
Writing TK for an article on the site under the links
Content creation (selection of Anchors, and types of links)
Buying links on the exchange
Keyword preparation and collection
Work with advanced services and their analysis
What you get: After completing the Digital Marketing Course, you will be able to quickly develop, test and implement marketing solutions effectively. The main objective of the Digital Marketing course is to gain key background knowledge. Also, you will gain very important skills on how to create and launch the right strategy for a particular company. Familiarize yourself with and learn how to use the entire digital marketing toolkit. Namely: each tool individually and the whole set for efficiency. Coming up with Digital Marketing courses will help you understand the channels of communication and what to expect from an activity. That is, track the result and quickly adjust the direction. In conclusion, Trends are changing rapidly. And to determine promising directions in the near future is the task of the marketer. And the promised cherry on the cake. Digital Marketing – the manager in Kharkiv receives from 15 000 hryvnias a month, and abroad – from $ 70 000 a year. The average salary of the Head of Digital Marketing department in the capital starts from 25 000 UAH.