Digital Marketing Basics and Introduction
What it consists of, main concepts, terms, basis.
SEO - website optimization for search engines
PPC - contextual advertising (for money) in search engines and other sites
Email - sending letters to clients and not only
SMM - creation and work + advertising with all social networks
Video Production - creating video content and launching video ads
Website creation and optimization
Who creates the sites, who monitors the work, how the content is made, the content of the site.
What is a CMS and what does it eat)
Ranking Factors and Site Audit
How is a site audit conducted, what ranking factors are there in SEO, the structure of ranking factors
Practice No. 1 Analytics and Ranking Factors
Webmaster Google (Search Console)
Google analitycs
Yandex Metrika
Yandex Webmaster
Screaming frog
Rds bar
Open SEO Stats
Serpstat
Reports and Analytics
Types of reports, what to focus on, report structure:
What has been done in the last month ?;
Monthly tracking of indicators;
Organic search;
Content development and landing page optimization;
Key Visibility Rating;
Next month action plan.
External website optimization
Types of links, working with exchanges, how is the purchase of links and compiling a link kernel.
Writing TK for an article on the site under the links
Content creation (selection of Anchors, and types of links)
Donor selection.
Buying links on the exchange
Semantic core
Keyword preparation and collection
Work with advanced services and their analysis
Key collector
Serpstat
Yandex Wordstat
Google adwords
Practice No. 2 Work with Semantics
Analysis of the program Key Collector. The collection and clustering of semantics. Complete practical guidance and the creation of a semantic core!
