Digital marketing is the use of all possible digital means to attract customers, brand promotion, etc. These channels can be SEO, SMM, Email, PPC and others.
Digital marketing is required for:
Attracting customers to online business (online shopping, online education, various services)
Increasing offline sales;
Traditional and online marketers.
You need to take courses for several reasons. Many will be right if they say that most of the information is on the Internet. So it is true. But in courses this information is given in a structured form, using an example. During the training you will be shown how to use all this in practice.
What it consists of, main concepts, terms, basis.
SEO - website optimization for search engines
PPC - contextual advertising (for money) in search engines and other sites
Email - sending letters to clients and not only
SMM - creation and work + advertising with all social networks
Video Production - creating video content and launching video ads
Who creates the sites, who monitors the work, how the content is made, the content of the site.
What is a CMS and what does it eat)
How is a site audit conducted, what ranking factors are there in SEO, the structure of ranking factors
Webmaster Google (Search Console)
Open SEO Stats
Types of reports, what to focus on, report structure:
What has been done in the last month ?;
Monthly tracking of indicators;
Content development and landing page optimization;
Key Visibility Rating;
Next month action plan.
Types of links, working with exchanges, how is the purchase of links and compiling a link kernel.
Writing TK for an article on the site under the links
Content creation (selection of Anchors, and types of links)
Buying links on the exchange
Keyword preparation and collection
Work with advanced services and their analysis
Analysis of the program Key Collector. The collection and clustering of semantics. Complete practical guidance and the creation of a semantic core!
Persha part of the marketing in social measures is tied up with the knowledge of knowledge and knowledge of the benefits for the additional social measures and social media in a new post and status. Ві дізнасятеся about the sharing of different social platforms for more marketing campaigns; You can correctly set up the priorities of robots in social measures, the importance of finding the right platforms and the style of social communications, so that you can reach your auditorium; You can correctly set up your Facebook, LinkedIn, Twitter, YouTube, Google+ і. posts on Facebook; Learn the principles of Dancing in SMM.
The SMM module develops the knowledge and knowledge of a wide range of methods for learning and encouraging the promotion of business intelligence in Central Asia. You will come across use dodatkovі moglivostі: groups, advertising, work, plug-in social measures; software activation of third-party, for example, electronic commerce; set relevant prices on the image platform; make and manage campaigns with a set periodical, budget; efficiency and effectiveness of your SMM campaign.
What is contextual advertising, its types and how to configure it.
Ready-made templates for setting up ads in search engines.
Setting up and optimizing contextual advertising in services such as
Google Adwords (Google Ads)
Google ads editor
Working with templates and optimizing contextual advertising
Analytics after setting up ads.
How to draw conclusions. Optimization of advertising, where to look and what to do next)
Key concepts and setting up Email marketing.
Wmd mailing list. Where to get the customer base?
Video Advertising Formats.
Features settings for this type of advertising.
Benefits and trends.
What you get: After completing the Digital Marketing Course, you will be able to quickly develop, test and implement marketing solutions effectively. The main objective of the Digital Marketing course is to gain key background knowledge. Also, you will gain very important skills on how to create and launch the right strategy for a particular company. Familiarize yourself with and learn how to use the entire digital marketing toolkit. Namely: each tool individually and the whole set for efficiency. Coming up with Digital Marketing courses will help you understand the channels of communication and what to expect from an activity. That is, track the result and quickly adjust the direction. In conclusion, Trends are changing rapidly. And to determine promising directions in the near future is the task of the marketer. And the promised cherry on the cake. Digital Marketing – the manager in Kharkiv receives from 15 000 hryvnias a month, and abroad – from $ 70 000 a year. The average salary of the Head of Digital Marketing department in the capital starts from 25 000 UAH.